• First Impressions
Think of your company as a person and its name as a first handshake or smile, it says a lot about you and makes a powerful impression. It will often determine whether or not a customer would like to engage and continue interacting with your brand.
For start-ups, a name should adequately sum up everything the company is about at first glance. Looking at the names of companies such as Apple or Nike may not necessarily speak to what they are about but remember they invested fortunes to build and market their brands.
The perfect business name should be evocative and memorable. Mediocre sounding company names are a put-off and could spell doom. A name has the potential to make the difference between a business floundering or flourishing as it should.
• Picking a Winning Name
First, a little collaborative brainstorming. Once you identify a good name generator tool online, it will prompt you to enter keywords that relate to your product, service, or business into a search box and proceed to generate hundreds of business names for shortlisting.
From a shortlist of names generated, try to settle on those that effectively communicate value, strength or uniqueness of your business while eliminating those that are difficult to remember, speak, spell, or connect with.